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America Can Do it....Why Can't We?

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Breast cancer is the most common form of cancer in the UK. According to Cancer Research UK, breast cancer incidence rates have increased 70% since the 1970s and 6% in the last ten years. Meanwhile, the disease accounted for 11,633 deaths in 2010. The English Premier League’s television deal is worth a massive £3 billion, it generates the highest revenue of any football league in the world and Wayne Rooney earned £17.2 million pounds in the 2011-2012 season.

Why am I mentioning these statistics? You might ask. Well, October is National Breast Cancer Awareness Month and unlike British “soccer,” American football stars help to promote the issues in a variety of ways… and I can’t understand why our football league doesn’t.

The National Football League (NFL) is similar in terms of its economic situation to the Premier League. Its television rights are worth an average of $3.1 billion a year on the primary networks and the top players earn similar wages to the premier leagues top players. The only difference then (barring the obvious differences in the sports) is the lack of support of the aforementioned NBCAM from our national sport.

NFL players wear pink gloves, boots, captains patches and other apparel during games and the organisation promotes and plugs awareness by incorporating pink on its websites, graphics and advertisements. It also donates money made from its pink gear to breast cancer charities. Now, I ask… why can’t the Premier League do something similar? The Premier League is the most watched sports league on the globe and the amount of awareness that could be generated by a similar incorporation of pink promotion could do wonders for breast cancer. Is it purely the selfish nature of British football? Maybe. Although, there’s plenty of egos in the cutthroat world of the NFL as well.

Personally, I think its something the Premier League head honchos really need to consider doing, imagine the impact the message could have on children. If the American sports leagues such as the NFL and even “sports entertainment” corporations such as the WWE can promote breast cancer awareness on a large and televised scale, why can’t British sports?

Richard McMaster

A 22 year old dude.Massively into Pop Punk/Punk Rock and Ska music. I play in a Pop Punk band called This Week's Scandal - sports fan, I pretty much watch everything and anything.Pro Wrestling is a big passion of mine in addition to writing.

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