Why am I mentioning these statistics? You might ask. Well, October is National Breast Cancer Awareness Month and unlike British “soccer,” American football stars help to promote the issues in a variety of ways… and I can’t understand why our football league doesn’t.
The National Football League (NFL) is similar in terms of its economic situation to the Premier League. Its television rights are worth an average of $3.1 billion a year on the primary networks and the top players earn similar wages to the premier leagues top players. The only difference then (barring the obvious differences in the sports) is the lack of support of the aforementioned NBCAM from our national sport.
NFL players wear pink gloves, boots, captains patches and other apparel during games and the organisation promotes and plugs awareness by incorporating pink on its websites, graphics and advertisements. It also donates money made from its pink gear to breast cancer charities. Now, I ask… why can’t the Premier League do something similar? The Premier League is the most watched sports league on the globe and the amount of awareness that could be generated by a similar incorporation of pink promotion could do wonders for breast cancer. Is it purely the selfish nature of British football? Maybe. Although, there’s plenty of egos in the cutthroat world of the NFL as well.
Personally, I think its something the Premier League head honchos really need to consider doing, imagine the impact the message could have on children. If the American sports leagues such as the NFL and even “sports entertainment” corporations such as the WWE can promote breast cancer awareness on a large and televised scale, why can’t British sports?