Nowadays, YouTube has the potential to either make or break people. Take, for example, Justin Bieber - An 18 year old who managed to forge a career off the back of a video his mum uploaded onto YouTube of him singing a Chris Brown cover, whilst fashioning a horrendous long-sleeve under short-sleeve look. Now though, he has hoards of hormonal teenage girls stampeding closely behind wherever he goes. Wardrobe crimes and an unusually high voice obviously pays off. Now look at Caiden Cowger, although you may not recognise the name, he was the victim of floods of hatemail and abusive YouTube comments after he spewed out some speech on the immorality of gay marriage on his overly-conservative radio show, which was practically unnheard of until his rant.
So what is it that draws YouTube's 800million monthly users towards certain videos? It's difficult to put your finger on exactly 'what' it is, but there are certain things that seem to entice the masses moreso than others. Firstly, there's the cute animals and kids. Who doesn't love watching a cat ride around the living room on the back of a turtle? Or a child laughing in its highchair with food dripping off its chin? Just the sheer thought makes our hearts melt. Realistically though, it's quite a stark eye-opener. Millions of years of evolution, millions of web pages at our disposal, the most intelligent animals on earth, we get given the opportunity to watch anything humanly possible and millions of us will simply search "cuddly kitten."
Next, we have the inclusion of extremely, almost offensively attractive people in videos; a common ploy used to take advantage of the inner-pervert in all of us. You may try and hide it, but admit it, you've watched YouTube videos simply because the person in it looked hot. Take for example the video of cheerleading squad, The Miami Dolphins, doing their own, unique rendition of the video for Carly Rae Jepson’s summer hit 'Call Me Maybe'. The fact these girls don't even try to hide the fact their using their boobs for views is laughable. Or perhaps try watching Tom Daley and his diving buddies dancing in their speedos to LMFAO's hit 'I'm Sexy and I Know It', enough to make just about any girl or gay drool over his abs. There's some girl dancing in there too but she tends to go unnoticed a lot of the time. I can't possibly think why.
Shock tactics also seem to be a good way of racking up the views. Even if it's simply reminding people of a crisis that has been going on for decades and then acting as though you will be the savior of all those in danger. Yes, I'm talking about the whole Kony debacle. Said to be a way of raising awareness, it seemed more likely a way of getting some extra dollar in the organization’s pockets. A couple of weeks later, the charity's founder was seen stomping through the streets of San Diego nude and masturbating. Proof that not everything that starts off well will end well. But certainly proof that making a video about shocking kidnapping and child-trafficking crimes work.
Obviously there's more to it then simply putting a cat, a warlord and a hot guy in your video, but there is an odd correlation between video views and contents. The hotter the guy, the more views. The fluffier the cat, the more views. The... scarier the warlord, the more views? Either way, next time you want your video to go viral, put one of these in it.